LuLaRoe was founded in 2013 and grew at an incredibly rapid pace in part due to social media, according to Time Magazine. In the past, many multi-level marketers like Tupperware and Mary Kay would use home parties with retailers recruiting hosts and women getting together to sample products. With social media, all women had to do was post videos of their products and watch the views climb and the orders pour in. By 2015, LuLaRoe was at the height of its success as live stream videos became popular on Facebook. By 2016, LuLaRoe had sold about $1.8 billion in clothing.

But, as "LuLaRich" illustrated, many retailers found they had defective products they couldn't sell as more and more pressure was put on them to be a success in a company that claimed to empower women. By 2019, the state of Washington sued LuLaRoe, claiming the company deceived its retailers about how much they could make, with only a select few making that lucrative full-time living it touted. In February of 2021, Mark and DeAnne Stidham settled with Washington State for $4.75 million (via The Associated Press) and by fall, their names were everywhere as curious Americans started streaming "LuLaRich." What happened to Mark Stidham after becoming a household name for a brief period of time?