Arriving on "Shark Tank," Anika Goodwin Hilderbrand sought $75,000 in exchange for 5% equity in her company. While the eyelash line had only been founded months before filming, OpulenceMD had already seen relative success — reaching $685,000 in sales in this short time. Dr. Goodwin Hilderbrand attributed this fast growth to the educational eye content and community-building she accomplished on social media.

While all of the Sharks were impressed by her meteoric rise, they were not all familiar with the cosmetics industry. For this reason, billionaire Mark Cuban was the first out. However, Kevin "Mr. Wonderful" O'Leary jumped at the opportunity to invest. He offered Dr. Goodwin $75,000 for 20% equity, which guest Shark Kendra Scott quickly challenged.

Scott matched Mr. Wonderful's offer, allowing the new business owner to choose who she preferred. The jewelry maven reminded the opthamologist that she had an entire team of women at her company, and she was familiar with supporting female entrepreneurs. The eye surgeon eventually settled on $100,000 in exchange for 20% with Scott. This made OpulenceMD one of the few Black-owned businesses to walk out of "Shark Tank" with a deal, while similar brands such as The Lip Bar were not so lucky.