"Adore You" opens with the line "Walk in your rainbow paradise." This has fans thinking that it might be a reference to the LGBTQ+ community (via Capital FM). While Harry Styles hasn't publicly opened up about his sexuality, he's an outspoken ally and often bends gender norms by wearing dresses and playful accessories, per USA Today. Overall, the song is about love, as Styles explained on an interview with Audacy Music, via YouTube. "I think it's about that initial infatuation stage ... it's like a blissful, very joyous connection with someone," Styles told the outlet, while the line "You don't have to say you love me / You don't have to say nothing / You don't have to say you're mine" makes it sound as if the love story he's talking about is mostly platonic (via StyleCaster).

The song came along with a savvy online marketing campaign for the island of Eroda, the fictional land where Styles' music video takes place. Even before the video was released, a website and Twitter account for the island appeared, and many began to question whether it was a newfound land or it was fictional. Once Styles' video came out, it was clear that the small fishing community wasn't real, but that doesn't stop fans from dreaming that they're chasing Harry Styles across a magical island.