Giuliana & Bill all started when Giuliana invited the Style Network over to film her and Bill's wedding in Capri, Italy, Bill said in an interview with PR.com. He saw all of the cameras and film crew and initially questioned how much it'd all cost him. What he didn't know then was that the experience would be the start of their very own reality show. The TV station's wedding special skyrocketed and the concept for a show was born.

Bill explained that he was "pretty reluctant" to do the show in the beginning. Most people keep their private lives, well, private. And, when Giuliana and Bill decided to have their own reality show, they willingly kissed any bit of privacy they had goodbye. Together, and with the whole world watching, they embarked on their new journey.

In hindsight, Bill told the site that it was all worth it. One of the best compliments he'd ever received was when a woman approached him and Giuliana to thank them for showcasing a "healthy relationship" on television. She reportedly said that she hoped her daughters would find a relationship like theirs someday.