We have lived through various celebrities showing off their whale tale looks throughout the ages. Stars like Halle Berry, Paris Hilton, and Christina Milian sported this look in the early 2000s, where their thongs peeked out of the back of their pants. Still, it took a more elegant turn in later years as Kim Kardashian and Hailey Bieber matched their g-string thongs with their skin-tight elegant gowns. As striking as these looks might be, they are losing popularity with consumers favoring more comfortable underwear. 

While thongs have their time and place, they haven't been the star of the show for many years. The New York Times explained that market research trends were showing a decrease in thong sales and an increase in more full-coverage underwear dating back to 2015. The popularization of boy shorts and high-waisted briefs actually paved the way for this new fashionable look. 

According to Who What Wear, the showy underwear trend involves wearing high-waisted underwear that can be seen above the pants. Typically, this underwear will include a large band at the top or feature recognizable brand logos. While high-waisted undies have been around for a while, showing off your most comfortable pairs of underwear as part of your outfit is definitely new.