Dianna Cohen, founder, and CEO of the haircare brand Crown Affair is all about making haircare enjoyable and accessible. "I realized [haircare] was much more frustrating than relaxing for so many people in my life," she notes on the company website. Cohen shared a TikTok video using Crown Affair's claw clips to create gorgeously natural waves in her air-dried hair.

After towel-drying her tresses, Cohen uses a wide-tooth comb to gently eliminate tangles — since it's more delicate and prone to damage, avoid brushing wet hair. Cohen then recommends using a leave-in conditioner and oil to maximize moisture. Next, she twists a section of hair on either side of her head at the front and secures them with a clip at the back towards the top. 

Then, Cohen divides the remaining hair in half, twisting it in the front and clipping it together with the second claw clip under her chin. After her hair is dry, the haircare expert uses her fingers to gently undo the twists, revealing cascading waves. Real-world testers of Cohen's method have put their own spin on it. 

PopSugar editor Renee Rodriguez, who was impressed by its simplicity, discovered the combo of a no-frizz leave-in conditioner plus a wave/beach spray gave her the best results. Elsewhere, Stephanie Saltzman, an editor at Fashionista, liked the durability of the clips and the ease of the process. She recommended adding a curl enhancer prior to twisting, too.