To achieve a lasting version of the look, you need to start with a quality eye primer on your eyelids and lower lash line (via Her Style Code). Next, choose your colors. While there are no specific rules about colors, you need at least four shades, consisting of a light, a dark, a medium, and a neutral shade to achieve the trendy, eye-brightening look. The great news is, following those rules, you can use any color palette you want.

According to L'Oréal Paris USA, you should blend the neutral color into the crease, extending it toward the corners of the eyes. Then, using a smaller brush, apply a darker hue to your inner and outer upper eyelids, leaving a space in the center of the lid. Blend away any harsh lines before choosing a lighter shade, often shimmery to brighten the center and draw attention to that part of the eye. Be sure to blend well so it looks like a natural transition in color. Apply the same colors to your lower lash line in the same pattern so it lines up with the top lid. Finally, use the lighter center lid shade to highlight the inner corners of your eyes to give them what L'Oréal describes as a "wide-awake look." Finish it with mascara, and if you want, eyeliner.